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Holiday Greetings Can Reinforce Social Media Relationships
If you have a large network of social media friends and colleagues, chances are you can narrow it down to a smaller group of “closer” friends. Perhaps, you’ve communicated with them offline or by...
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The Number One Way Charities Can Raise Money Online
Chances are your charitable organization has been trying to increase online giving for sometime now. If it relies on an external supplier to process donations, the page could be generic or branded to...
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Which Types of Content Marketing are You Using?
With more resources going to content marketing these days, do you ever wonder how others are using it? According to a survey Ad Age conducted in late 2012 of nearly 600 marketers, it appears that the...
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Do You Endorse People You Don’t Know?
Since LinkedIn augmented its “Recommendations” with a new “Endorsement” format last fall, it has become really easy to click and endorse people’s skills. So much so, that I have received endorsements...
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Don’t Toss Out Print Newspaper Advertising Just Yet
Guess what? Newspapers remain just as popular as social networks. Yes, you read that right. KPMG International found that in the past month, 58% of U.S. respondents read a print newspaper, while 57%...
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The Number 1 Way to Get Found Online is…
Of all the ways you thought your prospects could find your business or nonprofit organization online, which of the following do you think is number one? Social networks Links in e-mails Search engines...
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Best Social Networks for Businesses
Whether your business is small or large, wouldn’t it help to know which social networks will give it the best bang for its investment of time and effort? Well, thanks to Adobe’s CMO.com, the 2014 CMO...
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Offline Conversations Rule for Millennial Word-of-Mouth Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person! According to Keller Fay Group’s...
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Overwhelming Majority of B2Bs Use LinkedIn to Distribute Content
In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often. The 2015 B2B...
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Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the...
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5 Cool Image Resources to Help Rock Your Social Media Marketing
Guest post by Debra Jason Whether you’re posting images for your blog or for your social networks – from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn – here are several free tools...
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Friday Facts in #Marketing for March 24, 2017
If you want to get attention on social media today, you need to advertise. In my post this week, 3 Most Successful Email Tactics are the Most Difficult, we learned that social media advertising came...
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